property project marketing specialists

sixteen on smallwoodhomebush

a story began with a unique address…

McGrath Estate Agents commissioned us to execute a campaign for a set of apartments in the leafy, well-connected suburb of Homebush. In an area with a large number of apartments currently in development, it was imperative that the name and campaign of this project stood head and shoulders above the competition. The plan was to create a brand that had a personality all of its own. Sixteen on Smallwood is class made friendly; luxury made accessible. From image captions to colours and large-format advertising, every element of the campaign formed a coherent narrative of nostalgia meets new, with the core brand message conveying visually and verbally that ‘life begins at Sixteen.’

edwardjames
edwardjames
edwardjames
both mcgrath estate agents and landcon developments reported a sales response far exceeding competitor results in the opening weeks of the campaign.
edwardjames
edwardjames
“our favourite projects are often those where we get to push in a direction no one else seems to be heading. with so many competing developments in homebush, it was imperative that sixteen on smallwood was visually and conceptually unique.”