Urban Taskforce and edwardjames have enjoyed a relationship spanning almost 5 years, during this time they have created all ‘Urban Ideas’ magazines released several times per year as well as some feature campaigns such as EcoDenCity and the 2015 Urban Taskforce online survey. During this time edwardjames have transformed how Urban Taskforce communicate and present themselves to their thousands of members. Chris Johnson, the Urban Taskforce CEO continues to receive compliments each time a new publication is released. One of edwardjames’ key objectives from day one was to develop something that would not stale over time but be able to be utilised quickly and cost effectively for all future publications.