The Alex comprises 42 stylish apartments over five levels with a selection of one and two bedroom layouts. A beautiful parkside building in an influential environment, The Alex’s architecturally savvy design reflects and responds to its surrounds. Its pivotal location on the cusp of Alexandria and Redfern villages offers a truly cosmopolitan lifestyle while its ‘island’ site creates a sense of privacy and affords optimal natural light and cross-flow ventilation. Edwardjames created a project marketing campaign that cut through the sea of competing developments for an end result that sold out in a matter of weeks – and a client that now has several projects running with edwardjames.