Edwardjames developed the National Forklift Safety Week campaign with the Australian Industrial Truck Association (AITA) in 2012 and have been part of the campaign each year since. The campaign focused around the tagline ‘Watch out for your mates!’ and featured strong and simple posters used throughout all major companies using forklifts for the duration of the campaign. The project has had excellent feedback from all bodies involved and continues to help highlight the importance of forklift safety.