Over the last 12 years we’ve seen a lot of change. After forming as a Sydney-based branding and design agency in 2005, operating out of a (very) modest office on Pitt St, edwardjames has steadily grown and evolved into a pulsating hub of creative minds specialising in project marketing. Working with some of the best in the business, we now offer end-to-end concept and strategy solutions for our clients in residential, retail, commercial and industrial spaces.
“integrity comes first, not only in client relationships, but in the way we conduct our work in the studio.”
Combining a decade of practical experience and a holistic view of design and marketing, Eddie progressed to Senior Designer at Sony Music Australia, overseeing collateral for a variety of International and Australian music and film genres. From there, it was a natural progression into the Australian film industry, where he worked on the releases of some of Australia’s most iconic film productions.
“It’s about knowing what’s been done, knowing what needs to be done now, and knowing how it will need to be done in the future.”
For the past 13 years, Eddie has since fused all of his past experience and passion into the property industry. To market a property effectively, Eddie often remarks, you have to understand the industry, the client and the consumer. “Integrity comes first, not only in client relationships, but in the way we conduct our work in the studio.” Using his decades of multi-faceted experience, Eddie oversees and maintains exceptionally high standards for every job the studio produces.
Work ethic. Vision. Culture.
Those are the terms Eddie lists as the three crucial aspects of his role at edwardjames, and his 25 years of industry experience. “No matter how small or large the work requirements are,” he says, “the same principles apply.”
Starting from the ground up, Eddie began a career as a designer in the early 1990s. Beginning in consumer packaging, he soon found himself working for some of Australia’s most reputable agencies and large-scale projects, including the Sydney 2000 Olympics. Through his work in packaging and environmental design, Eddie gained a wealth of understanding in consumer behaviour, and became increasingly interested in working in different production processes. These passions still guide and inform the work we do at edwardjames today.
“no matter how small or large the work requirements are, the same principles apply.”
With almost 20 years in the property sector and acting as both Managing Director and lead Web Developer, James is a man of many hats, as driven by innovation in design as he is by effective client relations.
Before finishing high school, James was already producing the kind of marketing tools still widely used in the industry today. At seventeen he was Co-Founder of the first commercial property internet portal, preceding the popular domain.com.au and realestate.com.au platforms. Moving quickly into a senior IT role and management position, James began developing innovative web programs and apps, including a sophisticated print management system designed to cater for all professional design and advertising studios.
“i remember when it was just eddie and i, in a tiny office on pitt st.”
“it's amazing to see how much the industry, and how much our studio, have changed since then.”
Before long into his early 20s, the property industry began knocking on his door again, marking the beginning of a now 15 year career in property marketing and design. Since then, James has been forming close collaborative relationships across the property and creative industries, spanning retail, commercial and industrial sectors. His expertise has come to span design, branding, marketing and the end-to-end management of large-scale campaigns.
“It’s also nice to be able to give something back to the community,” he says, referring to a 15-year involvement with the Property Industry Foundation charity benefiting homeless youth, for which James is part of the business development and marketing team, as well as a gold corporate donor among other industry leaders. “It connects us to other property leaders that recognise we’re a large industry, and that comes with great opportunity but also great responsibility.” For James, running a successful studio entails looking at the big picture, and driving toward creating positive change wherever possible. He consistently offers genuine, innovative and creative advice to colleagues and clients.