“we solve old problems with new ideas, smart research, and a completely transparent process.”
For every project we conduct thorough research into what genuine reasons are there for the community to respond to and be moved by the product. Our desire is to connect the right people to the right places. That involves understanding both the product and the buyer, and the tools of communication that will most effectively facilitate a connection.
At edwardjames, we run a pretty tight ship. Our four company values guide not only the quality of work we produce, but the kind of work culture we strive to maintain. These are values that are at the centre of our studio every day (literally and metaphorically). They epitomise the kind of people we are and the kind of work that we create.
All our business is conducted in an open, transparent manner, and our client relationships are built on trust. From unforgiving deadlines to mountainous briefs, our team objective is to consistently deliver on promises. We're also right here; just a phone call away if you have questions or concerns, and conveniently located in the city centre if you'd like to catch up over a coffee.
It’s more than pretty pictures to us. We love ideas. Philosophy, painting, literature, graffiti, psychology, sculpture, photography, food, fashion, dance — it all filters into our creative processes and fuels the conceptually rich, progressive work that we’re proud to create.
We expect our clients to hold us to a high standard, just as we do. By keeping a steady line of communication between our directors, designers and clients at all times, we ensure everyone is always on the same page, and that all expectations are met (read: exceeded). Our designers hold themselves accountable for every campaign they lead, and are unwaveringly proactive in embracing new creative opportunities.
Whenever it’s appropriate, we love to try something new. Whether it’s utilising a brand new set of materials for a display suite, formulating a novel design aesthetic for branding, introducing a unique stock, finish or digital application, we constantly strive to push the envelope and create something that not only gets our clients excited, but gets their product instantly noticed.
“our approach to every project is simple - personal, detailed and built on strong communication and transparency.”
Since our humble beginnings over ten years ago, the cornerstone of our business has been our integrity. Today, we firmly believe adherence to this same principle sustains our excellent working relationships with our clients, and creates positive outcomes on all projects we are involved in.
“traditional approaches to branding and marketing are losing traction.”
Familiar themes and concepts are becoming diluted in an already oversaturated market, and consumers are more savvy than ever. Anything conventional, anything familiar is increasingly ineffective and essentially overlooked. With this in mind, we apply more than a standard design approach; we emphasise industry and cultural immersion in order to create effective and inspiring campaigns that leave a long-lasting mark.
“we’re about changing property marketing for the better.”
Communicating directly with our designers and directors, our clients enjoy large agency ideas with small agency transparency. We’ve been fortunate enough to amass a team of talented creatives that are easy to deal with, open to ideas and excited about collaborating with our clients. We’re about changing property marketing for the better, by combining clever ideas, clear strategies and a close-knit, collaborative approach.
“we maintain a ‘never stop learning’ approach to design.”
Contributing to the product means contributing to a community, and the lives of locals that will reside in the developments of our clients. Accordingly, and as the industry continues to change, we maintain a ‘never stop learning’ approach to design. The more we understand the local connections to a product, the more effectively we can communicate in a way that connects reason and emotion in our designs. And the more effectively we can communicate, the more we can give back in genuinely meaningful ways to the market that both inspires and sustains us.