‘My Funland’ is Stockland’s membership program for kids aged 3 – 12. The membership program operates both online and in-centre at over 30 Stockland shopping centres nationally. Edwardjames are responsible for the design and development of all items involved with the on-going campaign which includes day to day generic ‘My Funland’ material as well as specific event or holiday items such as most recently the ‘My Funland’ Fifa World Cup campaign.
Developed material: project identity, stationery, copywriting, promotional brochures, direct mail campaigns, print management, in-centre signage, environmental signage, online advertising, print advertising, point of sale and general shopping centre marketing collateral.
