The Village Centre on Springfield’s 18 retail outlets offer immediate convenience to a culture driven by its quest for quality of life and time saving solutions. Edwardjames successfully tendered for the campaign providing a single concept that proved very successful for The Hayson Group. The focus for this campaign was to promote the development as something upmarket and unique. Very few shops are still available and selling fast.

Developed material: corporate logo/identity, stationery, copywriting, photography, promotional brochures, direct mail campaigns, print management, display suite signage, environmental signage, online advertising, print advertising, project website, search engine optimisation and website hosting.